eMarketing To Go!

Research output: Book/ReportBookProfessional

Original languageEnglish
Place of PublicationLeiden
PublisherEduPlaza
Number of pages262
EditionEnglish (2nd) edition
ISBN (Print)9789491838439
Publication statusPublished - 2016

Keywords

  • social media
  • content
  • eWom
  • reviews
  • big data
  • privacy
  • IP

Cite this

Dijkmans, CHS., & Vinkesteijn, JAM. (2016). eMarketing To Go! (English (2nd) edition ed.) EduPlaza.