Decoding consumer perceptions of premium products with rule-developing experimentation

A. Gofman, H. Moskowitz, M Bevolo, T. Mets

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)
Original languageEnglish
Pages (from-to)425-436
Number of pages11
JournalJournal of Consumer Marketing
Volume27
Issue number5
Publication statusPublished - 2010

Fingerprint Dive into the research topics of 'Decoding consumer perceptions of premium products with rule-developing experimentation'. Together they form a unique fingerprint.

Cite this