| Original language | Dutch |
|---|---|
| Title of host publication | Het event als strategisch marketinginstrument |
| Editors | R. van Olderen, D. Gerritsen |
| Place of Publication | Bussum |
| Publisher | Couthino |
| Pages | 208-239 |
| Number of pages | 352 |
| ISBN (Print) | 978-90-469-02417 |
| Publication status | Published - 2011 |
De vertaalslag van strategie naar concept
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional