Customer Relationship Management in hospitality: a theoretical introduction & guidelines for applying the CRM - 7- 18 model

OW Hermans, D. Mount

Research output: Book/Report › Book › Professional

Original language	English
Place of Publication	Breda
Publisher	NHTV Breda University of Applied Sciences
Number of pages	186
ISBN (Print)	978-90-5179-668-1
Publication status	Published - 2010

Name	NHTV Expertise Series
No.	9

Cite this

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title = "Customer Relationship Management in hospitality: a theoretical introduction & guidelines for applying the CRM - 7- 18 model",

author = "OW Hermans and D. Mount",

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publisher = "NHTV Breda University of Applied Sciences",

number = "9",

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