Customer relationship management in hospitality

OW Hermans

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationKey concepts in hospitality management
EditorsR.C. Wood
Place of PublicationLondon
Number of pages180
ISBN (Print)978-1-446-20068-1
Publication statusPublished - 2013

Publication series

NameSage key concepts

Cite this

Hermans, OW. (2013). Customer relationship management in hospitality. In R. C. Wood (Ed.), Key concepts in hospitality management (pp. 18-22). (Sage key concepts). Sage.