Customer relationship management (CRM) in hospitality: adding a relationship dimension to a relational service

OW Hermans

Research output: Contribution to conferencePoster

Original languageEnglish
Publication statusPublished - 2011
EventPublished poster session of the 16th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, USA, 06-01-2011 - Houston, USA
Duration: 6 Jan 20118 Jan 2011

Conference

ConferencePublished poster session of the 16th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, USA, 06-01-2011
CityHouston, USA
Period6/01/118/01/11

Cite this

Hermans, OW. (2011). Customer relationship management (CRM) in hospitality: adding a relationship dimension to a relational service. Poster session presented at Published poster session of the 16th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, USA, 06-01-2011, Houston, USA, .