Create a brand POEM. The effect of Paid, Owned and Earned Media on brands.

M.S. Van Gisbergen, D Hoogervorst, S. Kreek, R. Witteman

Research output: Contribution to journalArticleProfessional

Original languageEnglish
Pages (from-to)17-19
JournalAdmap
Volume49
Publication statusPublished - 2014

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