Create a brand POEM. The effect of Paid, Owned and Earned Media on brands.

M.S. Van Gisbergen, D Hoogervorst, S. Kreek, R. Witteman

Research output: Contribution to journalArticleProfessional

Original languageEnglish
Pages (from-to)17-19
JournalAdmap
Volume49
Publication statusPublished - 2014

Cite this

Van Gisbergen, M. S., Hoogervorst, D., Kreek, S., & Witteman, R. (2014). Create a brand POEM. The effect of Paid, Owned and Earned Media on brands. Admap, 49, 17-19.