Corporate social responsibility (CSR) is an important consideration in tourism and hospitality management, yet extensive empirical studies on how it is implemented in developing country’s context are lacking. Using qualitative methodology, this article addresses this knowledge gap by exploring CSR practices among hotels and accommodation providers in Malawi. Our findings demonstrate that a broad-based CSR agenda is slowly being pursued by certain firms although corporate philanthropy remains the major area of focus for most of the considered firms. The article further demonstrates differences in the choice of CSR agenda firms pursue can be influenced by the nature of firm’s ownership. Whereas locally owned and managed firms showed a strong orientation towards philanthropic-based CSR agenda, foreign owner/mangers favoured a broad-based CSR agenda.