Consumer engagement via interactive artificial intelligence and mixed reality

E Sung, S Bae, Dai-In Danny Han, O Kwon

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
JournalInternational Journal of Information Management
Volume60
DOIs
Publication statusPublished - 15 Jun 2021

Keywords

  • artificial intelligence
  • mixed reality
  • consumer engagement
  • reality-enhanced technology
  • retail complex

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