Confessions of a 'guilty' couch potato understanding and using context to optimize binge-watching behavior

D de Feijter, JV Khan, MS Van Gisbergen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

43 Citations (Scopus)


Viewers more frequently watch television content whenever they want, using devices they prefer, which stimulated 'Binge-watching' (consecutive viewing of television programs). Although binge-watching and health concerns have been studied before, the context in which binge-watching takes place and possibilities to use context to optimize binge-watching behavior have not. An in-situ, smartphone monitoring survey among Dutch binge-watchers was used to reveal context factors related to binge-watching and wellbeing. Results indicate that binge-watching is a solitary activity that occurs in an online socially active context. The amount of time spent binge-watching (number of episodes) correlates with the amount of free time and plays an important role in the effect of binge-watching on emotional wellbeing. Considering the difficulty viewers have to create an optimal viewing experience, these context factors are used as a framework to be able to design and promote a recommendation tool for TV streaming services to create a more optimal binge-watching experience.

Original languageEnglish
Title of host publicationProceedings of the ACM International Conference on Interactive Experiences for TV and Online Video
ISBN (Print)9781450340670
Publication statusPublished - 2016
EventTVX '16 - Chicago, United States
Duration: 22 Jun 201624 Jul 2016


ConferenceTVX '16
Country/TerritoryUnited States


  • Binge-watching
  • Context
  • Health-implications
  • Mobile survey
  • Self-regulation
  • TV viewing behavior


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