Combining customer journey mapping with customer delight principles as a tool to steer the strategic investment agenda in service development

HAP Smit; N. Vermeij

Combining customer journey mapping with customer delight principles as a tool to steer the strategic investment agenda in service development

HAP Smit
, N. Vermeij

Academy for Hotel & Facility

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2012
Event	Service design in Tourism, Innsbruck - Innsbruck Duration: 23 Aug 2012 → 24 Aug 2012

Conference

Conference	Service design in Tourism, Innsbruck
City	Innsbruck
Period	23/08/12 → 24/08/12

Cite this

@conference{900e15c760ad4e5d938f19056af1b257,

title = "Combining customer journey mapping with customer delight principles as a tool to steer the strategic investment agenda in service development",

author = "HAP Smit and N. Vermeij",

year = "2012",

language = "English",

note = "Service design in Tourism, Innsbruck ; Conference date: 23-08-2012 Through 24-08-2012",

}

Combining customer journey mapping with customer delight principles as a tool to steer the strategic investment agenda in service development

Conference

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Cite this