Combining customer journey mapping with customer delight principles as a tool to steer the strategic investment agenda in service development

HAP Smit, N. Vermeij

Research output: Contribution to conferenceAbstractOther research output

Original languageEnglish
Publication statusPublished - 2012
EventService design in Tourism, Innsbruck - Innsbruck
Duration: 23 Aug 201224 Aug 2012

Conference

ConferenceService design in Tourism, Innsbruck
CityInnsbruck
Period23/08/1224/08/12

Cite this

@conference{900e15c760ad4e5d938f19056af1b257,
title = "Combining customer journey mapping with customer delight principles as a tool to steer the strategic investment agenda in service development",
author = "HAP Smit and N. Vermeij",
year = "2012",
language = "English",
note = "Service design in Tourism, Innsbruck ; Conference date: 23-08-2012 Through 24-08-2012",

}

Combining customer journey mapping with customer delight principles as a tool to steer the strategic investment agenda in service development. / Smit, HAP; Vermeij, N.

2012. Abstract from Service design in Tourism, Innsbruck, Innsbruck, .

Research output: Contribution to conferenceAbstractOther research output

TY - CONF

T1 - Combining customer journey mapping with customer delight principles as a tool to steer the strategic investment agenda in service development

AU - Smit, HAP

AU - Vermeij, N.

PY - 2012

Y1 - 2012

M3 - Abstract

ER -