Combining customer journey mapping with customer delight principles as a tool to steer the strategic investment agenda in service development

HAP Smit, N. Vermeij

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2012
EventService design in Tourism, Innsbruck - Innsbruck
Duration: 23 Aug 201224 Aug 2012

Conference

ConferenceService design in Tourism, Innsbruck
CityInnsbruck
Period23/08/1224/08/12

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