|Publication status||Published - 2012|
|Event||Service design in Tourism, Innsbruck - Innsbruck|
Duration: 23 Aug 2012 → 24 Aug 2012
|Conference||Service design in Tourism, Innsbruck|
|Period||23/08/12 → 24/08/12|
Smit, HAP., & Vermeij, N. (2012). Combining customer journey mapping with customer delight principles as a tool to steer the strategic investment agenda in service development. Abstract from Service design in Tourism, Innsbruck, Innsbruck, .