Collaborative consumption : millennials' consumer attitude towards asset-sharing services and implications for media management

E Fuchs, MH Kovacs

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 14 Jun 2018
EventEuropean Media Management Conference (EMMA) - Warsaw, Poland
Duration: 13 Jun 201815 Jun 2018

Conference

ConferenceEuropean Media Management Conference (EMMA)
CountryPoland
CityWarsaw
Period13/06/1815/06/18

Keywords

  • collaborative comsumption
  • asset-sharing services
  • consumer behaviour

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    Fuchs, E., & Kovacs, MH. (2018). Collaborative consumption : millennials' consumer attitude towards asset-sharing services and implications for media management. Paper presented at European Media Management Conference (EMMA), Warsaw, Poland.