@inproceedings{6172df8d1ee34da0808f963819686750,
title = "Co-creation as a strategic element of tourism destination branding",
author = "{de Jager}, AKA",
year = "2009",
language = "English",
isbn = "978-99937-51-32-8",
publisher = "Institute for Tourism Studies",
pages = "199--207",
editor = "X. Li and L.A.N. Dioko",
booktitle = "Proceedings 3rd International Conference of Destination Branding and Marketing",
note = "3rd International Conference on Destination Branding and Marketing ; Conference date: 02-12-2009 Through 04-12-2009",
}