Co-creation as a strategic element of tourism destination branding

AKA de Jager

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings 3rd International Conference of Destination Branding and Marketing
EditorsX. Li, L.A.N. Dioko
Place of PublicationMacao
PublisherInstitute for Tourism Studies
Pages199-207
ISBN (Print)978-99937-51-32-8
Publication statusPublished - 2009
Event3rd International Conference on Destination Branding and Marketing - Macao
Duration: 2 Dec 20094 Dec 2009

Conference

Conference3rd International Conference on Destination Branding and Marketing
CityMacao
Period2/12/094/12/09

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  • Cite this

    de Jager, AKA. (2009). Co-creation as a strategic element of tourism destination branding. In X. Li, & L. A. N. Dioko (Eds.), Proceedings 3rd International Conference of Destination Branding and Marketing (pp. 199-207). Institute for Tourism Studies.