Co-Creating The Zoo Experience

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationMarketing
EditorsP Baines, C Fill, S Rosengren
Place of PublicationOxford
PublisherOxford University Press
Edition5
Publication statusPublished - 2018

Keywords

  • experience quality
  • customer centricity
  • service design

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