Co-Creating The Zoo Experience

HAP Smit

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original languageEnglish
Title of host publicationMarketing
EditorsP Baines, C Fill, S Rosengren
Place of PublicationOxford
PublisherOxford University Press
Edition5
Publication statusPublished - 2018

Keywords

  • experience quality
  • customer centricity
  • service design

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    • Cite this

    Smit, HAP. (2018). Co-Creating The Zoo Experience. In P. Baines, C. Fill, & S. Rosengren (Eds.), Marketing (5 ed.). Oxford University Press.