Co-Creating The Zoo Experience

HAP Smit

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

LanguageEnglish
Title of host publicationMarketing
EditorsP Baines, C Fill, S Rosengren
Place of PublicationOxford
PublisherOxford University Press
Edition5
StatePublished - 2018

Keywords

  • experience quality
  • customer centricity
  • service design

Cite this

Smit, HAP. (2018). Co-Creating The Zoo Experience. In P. Baines, C. Fill, & S. Rosengren (Eds.), Marketing (5 ed.). Oxford: Oxford University Press.
Smit, HAP. / Co-Creating The Zoo Experience. Marketing. editor / P Baines ; C Fill ; S Rosengren. 5. ed. Oxford : Oxford University Press, 2018.
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title = "Co-Creating The Zoo Experience",
keywords = "experience quality, customer centricity, service design",
author = "HAP Smit",
year = "2018",
language = "English",
editor = "P Baines and C Fill and S Rosengren",
booktitle = "Marketing",
publisher = "Oxford University Press",
address = "United Kingdom",
edition = "5",

}

Smit, HAP 2018, Co-Creating The Zoo Experience. in P Baines, C Fill & S Rosengren (eds), Marketing. 5 edn, Oxford University Press, Oxford.

Co-Creating The Zoo Experience. / Smit, HAP.

Marketing. ed. / P Baines; C Fill; S Rosengren. 5. ed. Oxford : Oxford University Press, 2018.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Co-Creating The Zoo Experience

AU - Smit,HAP

PY - 2018

Y1 - 2018

KW - experience quality

KW - customer centricity

KW - service design

M3 - Chapter

BT - Marketing

PB - Oxford University Press

CY - Oxford

ER -

Smit HAP. Co-Creating The Zoo Experience. In Baines P, Fill C, Rosengren S, editors, Marketing. 5 ed. Oxford: Oxford University Press. 2018.