Original language | English |
---|---|
Title of host publication | Marketing |
Editors | P Baines, C Fill, S Rosengren |
Place of Publication | Oxford |
Publisher | Oxford University Press |
Edition | 5 |
Publication status | Published - 2018 |
Keywords
- experience quality
- customer centricity
- service design
Cite this
Smit, HAP. (2018). Co-Creating The Zoo Experience. In P. Baines, C. Fill, & S. Rosengren (Eds.), Marketing (5 ed.). Oxford: Oxford University Press.
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year = "2018",
language = "English",
editor = "P Baines and C Fill and S Rosengren",
booktitle = "Marketing",
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Smit, HAP 2018, Co-Creating The Zoo Experience. in P Baines, C Fill & S Rosengren (eds), Marketing. 5 edn, Oxford University Press, Oxford.
Co-Creating The Zoo Experience. / Smit, HAP.
Marketing. ed. / P Baines; C Fill; S Rosengren. 5. ed. Oxford : Oxford University Press, 2018.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
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AU - Smit, HAP
PY - 2018
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KW - experience quality
KW - customer centricity
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BT - Marketing
A2 - Baines, P
A2 - Fill, C
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PB - Oxford University Press
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Smit HAP. Co-Creating The Zoo Experience. In Baines P, Fill C, Rosengren S, editors, Marketing. 5 ed. Oxford: Oxford University Press. 2018