Citizen brand ambassadors: motivations and perceived effects

J. Rehmet, KJ Dinnie

Research output: Contribution to journalArticleScientificpeer-review

21 Citations (Scopus)
Original languageEnglish
Pages (from-to)31-38
Number of pages8
JournalJournal of Destination Marketing & Management
Volume2
Issue number1
DOIs
Publication statusPublished - 2013

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