Citizen brand ambassadors: motivations and perceived effects

J. Rehmet, KJ Dinnie

Research output: Contribution to journalArticleScientificpeer-review

14 Citations (Scopus)
Original languageEnglish
Pages (from-to)31-38
Number of pages8
JournalJournal of Destination Marketing & Management
Volume2
Issue number1
DOIs
Publication statusPublished - 2013

Cite this

@article{1776ba9408c04c0bb6d9cc006ea987e2,
title = "Citizen brand ambassadors: motivations and perceived effects",
author = "J. Rehmet and KJ Dinnie",
year = "2013",
doi = "10.1016/j.jdmm.2013.02.001",
language = "English",
volume = "2",
pages = "31--38",
journal = "Journal of Destination Marketing & Management",
issn = "2212-571x",
publisher = "Elsevier Limited",
number = "1",

}

Citizen brand ambassadors: motivations and perceived effects. / Rehmet, J.; Dinnie, KJ.

In: Journal of Destination Marketing & Management, Vol. 2, No. 1, 2013, p. 31-38.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Citizen brand ambassadors: motivations and perceived effects

AU - Rehmet, J.

AU - Dinnie, KJ

PY - 2013

Y1 - 2013

U2 - 10.1016/j.jdmm.2013.02.001

DO - 10.1016/j.jdmm.2013.02.001

M3 - Article

VL - 2

SP - 31

EP - 38

JO - Journal of Destination Marketing & Management

JF - Journal of Destination Marketing & Management

SN - 2212-571x

IS - 1

ER -