Challenges in marketing and branding of conflict-ridden destinations: Istanbul as a case study

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationConference proceedings of the Inaugural Conference of the International Place Brand Association
EditorsTC Melewar, K Dinnie, C Fona, C Dennis
Place of PublicationLondon
PublisherMiddlesex University
ISBN (Print)9781911371571
Publication statusPublished - 2016

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    Cakmak, E. (2016). Challenges in marketing and branding of conflict-ridden destinations: Istanbul as a case study. In TC. Melewar, K. Dinnie, C. Fona, & C. Dennis (Eds.), Conference proceedings of the Inaugural Conference of the International Place Brand Association Middlesex University.