Cause related marketing : consumers' perceptions and benefits for profit and non-profits organisations

F. Farache, K.J. Perks, LSO Wanderley, J.M.. Sousa Filho

Research output: Contribution to journalArticleProfessional

8 Downloads (Pure)
Original languageEnglish
JournalBAR : Brazilian Administration Review
Volume5
Issue number3
Publication statusPublished - 2008

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