Building customer loyalty with augmented reality: current and future trends.

T Hilken, D Mahr, Dai-In Danny Han

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationHandbook of research on customer loyalty.
PublisherEdward Elgar Publishing Limited
Pages274-290
ISBN (Electronic)9781800371637
ISBN (Print)9781800371637
DOIs
Publication statusPublished - 2022

Keywords

  • customer loyalty
  • augmented reality
  • customer loyalty framework

Fingerprint

Dive into the research topics of 'Building customer loyalty with augmented reality: current and future trends.'. Together they form a unique fingerprint.

Cite this