Building customer loyalty with augmented reality: current and future trends.

T Hilken, D Mahr, Dai-In Danny Han

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

2 Citations (Scopus)

Original language	English
Title of host publication	Handbook of research on customer loyalty.
Publisher	Edward Elgar Publishing Limited
Pages	274-290
ISBN (Electronic)	9781800371637
ISBN (Print)	9781800371637
DOIs	https://doi.org/10.4337/9781800371637
Publication status	Published - 2022

Keywords

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title = "Building customer loyalty with augmented reality: current and future trends.",

keywords = "customer loyalty, augmented reality, customer loyalty framework",

author = "T Hilken and D Mahr and Han, {Dai-In Danny}",

year = "2022",

doi = "10.4337/9781800371637",

language = "English",

isbn = "9781800371637 ",

pages = "274--290",

booktitle = "Handbook of research on customer loyalty.",

publisher = "Edward Elgar Publishing Limited",

}

TY - CHAP

T1 - Building customer loyalty with augmented reality: current and future trends.

AU - Hilken, T

AU - Mahr, D

AU - Han, Dai-In Danny

PY - 2022

Y1 - 2022

KW - customer loyalty

KW - augmented reality

KW - customer loyalty framework

U2 - 10.4337/9781800371637

DO - 10.4337/9781800371637

M3 - Chapter

SN - 9781800371637

SP - 274

EP - 290

BT - Handbook of research on customer loyalty.

PB - Edward Elgar Publishing Limited

ER -