Branding and Google Trends: Software companies’ names, the metaverse and virtual reality.

Alexandra Sierra Rativa, Z van Limpt, S Kraaijeveld

Research output: Contribution to conferencePaper

141 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 2 May 2022
EventFinnish Academy of Marketing Annual Conference: FAMAC 2022. - University of Helsinki, Helsinki, Finland
Duration: 2 May 20223 May 2022
https://www.helsinki.fi/en/conferences/finnish-academy-marketing-annual-conference

Conference

ConferenceFinnish Academy of Marketing Annual Conference: FAMAC 2022.
Country/TerritoryFinland
CityHelsinki
Period2/05/223/05/22
Internet address

Keywords

  • branding
  • virtual reality
  • VR
  • metaverse
  • software company
  • technology
  • Google Trends

Fingerprint

Dive into the research topics of 'Branding and Google Trends: Software companies’ names, the metaverse and virtual reality.'. Together they form a unique fingerprint.

Cite this