Branding and Google Trends: Software companies’ names, the metaverse and virtual reality.

Alexandra Sierra Rativa, Z van Limpt, S Kraaijeveld

Research output: Contribution to conference › Paper

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Original language	English
Publication status	Published - 2 May 2022
Event	Finnish Academy of Marketing Annual Conference: FAMAC 2022. - University of Helsinki, Helsinki, Finland Duration: 2 May 2022 → 3 May 2022 https://www.helsinki.fi/en/conferences/finnish-academy-marketing-annual-conference

Conference	Finnish Academy of Marketing Annual Conference: FAMAC 2022.
Country/Territory	Finland
City	Helsinki
Period	2/05/22 → 3/05/22
Internet address	https://www.helsinki.fi/en/conferences/finnish-academy-marketing-annual-conference

Keywords

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title = "Branding and Google Trends: Software companies{\textquoteright} names, the metaverse and virtual reality.",

keywords = "branding, virtual reality, VR, metaverse, software company, technology, Google Trends",

author = "{Sierra Rativa}, Alexandra and {van Limpt}, Z and S Kraaijeveld",

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month = may,

day = "2",

language = "English",

note = "Finnish Academy of Marketing Annual Conference: FAMAC 2022. ; Conference date: 02-05-2022 Through 03-05-2022",

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T1 - Branding and Google Trends: Software companies’ names, the metaverse and virtual reality.

AU - Sierra Rativa, Alexandra

AU - van Limpt, Z

AU - Kraaijeveld, S

PY - 2022/5/2

Y1 - 2022/5/2

KW - branding

KW - virtual reality

KW - VR

KW - metaverse

KW - software company

KW - technology

KW - Google Trends

M3 - Paper

T2 - Finnish Academy of Marketing Annual Conference: FAMAC 2022.

Y2 - 2 May 2022 through 3 May 2022

ER -