Big data and marketing

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationEthical dilemmas in the creative, cultural and service industries
EditorsJ. Bouwer
Place of PublicationAbingdon, Oxon
PublisherRoutledge
Pages273-280
Number of pages8
ISBN (Electronic)9780429264832*ebook
ISBN (Print)9780367210151*paperback, 9780367210113*hardback
Publication statusPublished - 2019

Cite this

de Rooij, P. (2019). Big data and marketing. In J. Bouwer (Ed.), Ethical dilemmas in the creative, cultural and service industries (pp. 273-280). Abingdon, Oxon: Routledge.
de Rooij, Pieter. / Big data and marketing. Ethical dilemmas in the creative, cultural and service industries. editor / J. Bouwer. Abingdon, Oxon : Routledge, 2019. pp. 273-280
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de Rooij, P 2019, Big data and marketing. in J Bouwer (ed.), Ethical dilemmas in the creative, cultural and service industries. Routledge, Abingdon, Oxon, pp. 273-280.

Big data and marketing. / de Rooij, Pieter.

Ethical dilemmas in the creative, cultural and service industries. ed. / J. Bouwer. Abingdon, Oxon : Routledge, 2019. p. 273-280.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

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T1 - Big data and marketing

AU - de Rooij, Pieter

PY - 2019

Y1 - 2019

M3 - Chapter

SN - 9780367210151*paperback

SN - 9780367210113*hardback

SP - 273

EP - 280

BT - Ethical dilemmas in the creative, cultural and service industries

A2 - Bouwer, J.

PB - Routledge

CY - Abingdon, Oxon

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de Rooij P. Big data and marketing. In Bouwer J, editor, Ethical dilemmas in the creative, cultural and service industries. Abingdon, Oxon: Routledge. 2019. p. 273-280