Big data and marketing

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

2 Citations (Scopus)
Original languageEnglish
Title of host publicationEthical dilemmas in the creative, cultural and service industries
EditorsJ. Bouwer
Place of PublicationAbingdon, Oxon
PublisherRoutledge
Pages273-280
Number of pages8
ISBN (Electronic)9780429264832*ebook
ISBN (Print)9780367210151*paperback, 9780367210113*hardback
Publication statusPublished - 2019

Fingerprint Dive into the research topics of 'Big data and marketing'. Together they form a unique fingerprint.

  • Cite this

    de Rooij, P. (2019). Big data and marketing. In J. Bouwer (Ed.), Ethical dilemmas in the creative, cultural and service industries (pp. 273-280). Routledge. http://proxy1.dom1.nhtv.nl/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2142456&site=ehost-live&scope=site