| Original language | English |
|---|---|
| Title of host publication | Rule developing experimentation: a systematic approach to understand & engineer the consumer mind |
| Editors | H.R. Moskowitz, A. Gofman |
| Place of Publication | Oakland Park |
| Publisher | Bentham Science Publishing (e-book) |
| Pages | 432-448 |
| ISBN (Print) | 9781608052844 |
| Publication status | Published - 2012 |
Balancing people's future demand and design
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review