Original language | English |
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Title of host publication | Rule developing experimentation: a systematic approach to understand & engineer the consumer mind |
Editors | H.R. Moskowitz, A. Gofman |
Place of Publication | Oakland Park |
Publisher | Bentham Science Publishing (e-book) |
Pages | 432-448 |
ISBN (Print) | 9781608052844 |
Publication status | Published - 2012 |
Balancing people's future demand and design
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review