Assembly and component origin effects: an ASEAN consumer perspective

K.-U. Seidenfuss, Y. Kathawala, KJ Dinnie

Research output: Contribution to journalArticleScientificpeer-review

2 Citations (Scopus)
Original languageEnglish
Pages (from-to)488-498
Number of pages11
JournalJournal of Consumer Marketing
Volume27
Issue number6
Publication statusPublished - 2010

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