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Aligning chatbot features with industry needs: a comparative study of user expectations in utilitarian and hedonic sectors for SMEs.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

71 Downloads (Pure)
Original languageEnglish
Title of host publication38th Bled eConference: Empowering transformation: shaping digital futures for all: conference proceedings.
EditorsA Pucihar, M Kljajić Borštnar, S Blatnik, M Marolt, RWH Bons, K Smit, M Glowatz
PublisherUniversity of Maribor Press
Pages101-114
ISBN (Electronic)9789612869984
Publication statusPublished - 2025

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