Adoption of CRM in a non-profit industry: The case of Dutch pop music venues.

Pieter de Rooij, L Verduijn Lunel

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 12 Sep 2019
EventMusic Business Research Days Conference - Vienna, Austria
Duration: 12 Sep 201913 Sep 2019

Conference

ConferenceMusic Business Research Days Conference
CountryAustria
CityVienna
Period12/09/1913/09/19

Keywords

  • CRM
  • pop music
  • venues
  • performing arts

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  • Cite this

    de Rooij, P., & Verduijn Lunel, L. (2019). Adoption of CRM in a non-profit industry: The case of Dutch pop music venues.. Paper presented at Music Business Research Days Conference, Vienna, Austria.