Ad intrusiveness of location-based advertising - a virtual reconstruction

A.E. Hühn, P. Ketelaar, JV Khan, MS Van Gisbergen, HA Bouwknegt

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in advertising research (vol. III)
EditorsT. Langner, M. Eisend, S. Okazaki
Place of PublicationWiesbaden
PublisherSpringer Fachmedien/ Gabler Verlag
Pages191-207
Number of pages17
ISBN (Print)978-3-8349-4290-6
Publication statusPublished - 2012

Cite this

Hühn, A. E., Ketelaar, P., Khan, JV., Van Gisbergen, MS., & Bouwknegt, HA. (2012). Ad intrusiveness of location-based advertising - a virtual reconstruction. In T. Langner, M. Eisend, & S. Okazaki (Eds.), Advances in advertising research (vol. III) (pp. 191-207). Wiesbaden: Springer Fachmedien/ Gabler Verlag.
Hühn, A.E. ; Ketelaar, P. ; Khan, JV ; Van Gisbergen, MS ; Bouwknegt, HA. / Ad intrusiveness of location-based advertising - a virtual reconstruction. Advances in advertising research (vol. III). editor / T. Langner ; M. Eisend ; S. Okazaki. Wiesbaden : Springer Fachmedien/ Gabler Verlag, 2012. pp. 191-207
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Hühn, AE, Ketelaar, P, Khan, JV, Van Gisbergen, MS & Bouwknegt, HA 2012, Ad intrusiveness of location-based advertising - a virtual reconstruction. in T Langner, M Eisend & S Okazaki (eds), Advances in advertising research (vol. III). Springer Fachmedien/ Gabler Verlag, Wiesbaden, pp. 191-207.

Ad intrusiveness of location-based advertising - a virtual reconstruction. / Hühn, A.E.; Ketelaar, P.; Khan, JV; Van Gisbergen, MS; Bouwknegt, HA.

Advances in advertising research (vol. III). ed. / T. Langner; M. Eisend; S. Okazaki. Wiesbaden : Springer Fachmedien/ Gabler Verlag, 2012. p. 191-207.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Ad intrusiveness of location-based advertising - a virtual reconstruction

AU - Hühn, A.E.

AU - Ketelaar, P.

AU - Khan, JV

AU - Van Gisbergen, MS

AU - Bouwknegt, HA

PY - 2012

Y1 - 2012

M3 - Chapter

SN - 978-3-8349-4290-6

SP - 191

EP - 207

BT - Advances in advertising research (vol. III)

A2 - Langner, T.

A2 - Eisend, M.

A2 - Okazaki, S.

PB - Springer Fachmedien/ Gabler Verlag

CY - Wiesbaden

ER -

Hühn AE, Ketelaar P, Khan JV, Van Gisbergen MS, Bouwknegt HA. Ad intrusiveness of location-based advertising - a virtual reconstruction. In Langner T, Eisend M, Okazaki S, editors, Advances in advertising research (vol. III). Wiesbaden: Springer Fachmedien/ Gabler Verlag. 2012. p. 191-207