Ad intrusiveness of location-based advertising - a virtual reconstruction

A.E. Hühn, P. Ketelaar, JV Khan, MS Van Gisbergen, HA Bouwknegt

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Advances in advertising research (vol. III)
Editors	T. Langner, M. Eisend, S. Okazaki
Place of Publication	Wiesbaden
Publisher	Springer Fachmedien/ Gabler Verlag
Pages	191-207
Number of pages	17
ISBN (Print)	978-3-8349-4290-6
Publication status	Published - 2012

USER EXPERIENCES IN VIRTUAL WORLDS
van Gisbergen, M. (PI), Bouwknegt, H. (PI), Nuijten, C. (CoI), Peeters, A. (CoI), Khan, J. (CoI), Janssen, D. (CoI), Bonenkamp, N. (CoI), Zijlmans, F. (CoI), Peters, F. (CoI), Deslé, N. (CoI) & Stepman, P. (CoI)
RAAK SIA
1/01/11 → 31/12/16
Project: Research

Cite this

@inbook{304acb0a5c034c2695db71b53587e718,

title = "Ad intrusiveness of location-based advertising - a virtual reconstruction",

author = "A.E. H{\"u}hn and P. Ketelaar and JV Khan and {Van Gisbergen}, MS and HA Bouwknegt",

year = "2012",

language = "English",

isbn = "978-3-8349-4290-6",

publisher = "Springer Fachmedien/ Gabler Verlag",

pages = "191--207",

editor = "T. Langner and M. Eisend and S. Okazaki",

booktitle = "Advances in advertising research (vol. III)",

}

Ad intrusiveness of location-based advertising - a virtual reconstruction. / Hühn, A.E.; Ketelaar, P.; Khan, JV et al.
Advances in advertising research (vol. III). ed. / T. Langner; M. Eisend; S. Okazaki. Wiesbaden: Springer Fachmedien/ Gabler Verlag, 2012. p. 191-207.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Ad intrusiveness of location-based advertising - a virtual reconstruction

AU - Hühn, A.E.

AU - Ketelaar, P.

AU - Khan, JV

AU - Van Gisbergen, MS

AU - Bouwknegt, HA

PY - 2012

Y1 - 2012

M3 - Chapter

SN - 978-3-8349-4290-6

SP - 191

EP - 207

BT - Advances in advertising research (vol. III)

A2 - Langner, T.

A2 - Eisend, M.

A2 - Okazaki, S.

PB - Springer Fachmedien/ Gabler Verlag

CY - Wiesbaden

ER -