| Original language | English |
|---|---|
| Title of host publication | Advances in advertising research (vol. III) |
| Editors | T. Langner, M. Eisend, S. Okazaki |
| Place of Publication | Wiesbaden |
| Publisher | Springer Fachmedien/ Gabler Verlag |
| Pages | 191-207 |
| Number of pages | 17 |
| ISBN (Print) | 978-3-8349-4290-6 |
| Publication status | Published - 2012 |
Cite this
Hühn, A. E., Ketelaar, P., Khan, JV., Van Gisbergen, MS., & Bouwknegt, HA. (2012). Ad intrusiveness of location-based advertising - a virtual reconstruction. In T. Langner, M. Eisend, & S. Okazaki (Eds.), Advances in advertising research (vol. III) (pp. 191-207). Wiesbaden: Springer Fachmedien/ Gabler Verlag.
@inbook{304acb0a5c034c2695db71b53587e718,
title = "Ad intrusiveness of location-based advertising - a virtual reconstruction",
author = "A.E. H{\"u}hn and P. Ketelaar and JV Khan and {Van Gisbergen}, MS and HA Bouwknegt",
year = "2012",
language = "English",
isbn = "978-3-8349-4290-6",
publisher = "Springer Fachmedien/ Gabler Verlag",
pages = "191--207",
editor = "T. Langner and M. Eisend and S. Okazaki",
booktitle = "Advances in advertising research (vol. III)",
}
Hühn, AE, Ketelaar, P, Khan, JV, Van Gisbergen, MS & Bouwknegt, HA 2012, Ad intrusiveness of location-based advertising - a virtual reconstruction. in T Langner, M Eisend & S Okazaki (eds), Advances in advertising research (vol. III). Springer Fachmedien/ Gabler Verlag, Wiesbaden, pp. 191-207.
Ad intrusiveness of location-based advertising - a virtual reconstruction. / Hühn, A.E.; Ketelaar, P.; Khan, JV; Van Gisbergen, MS; Bouwknegt, HA.
Advances in advertising research (vol. III). ed. / T. Langner; M. Eisend; S. Okazaki. Wiesbaden : Springer Fachmedien/ Gabler Verlag, 2012. p. 191-207.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
TY - CHAP
T1 - Ad intrusiveness of location-based advertising - a virtual reconstruction
AU - Hühn, A.E.
AU - Ketelaar, P.
AU - Khan, JV
AU - Van Gisbergen, MS
AU - Bouwknegt, HA
PY - 2012
Y1 - 2012
M3 - Chapter
SN - 978-3-8349-4290-6
SP - 191
EP - 207
BT - Advances in advertising research (vol. III)
A2 - Langner, T.
A2 - Eisend, M.
A2 - Okazaki, S.
PB - Springer Fachmedien/ Gabler Verlag
CY - Wiesbaden
ER -
Hühn AE, Ketelaar P, Khan JV, Van Gisbergen MS, Bouwknegt HA. Ad intrusiveness of location-based advertising - a virtual reconstruction. In Langner T, Eisend M, Okazaki S, editors, Advances in advertising research (vol. III). Wiesbaden: Springer Fachmedien/ Gabler Verlag. 2012. p. 191-207