Ad intrusiveness of location-based advertising - a virtual reconstruction

A.E. Hühn, P. Ketelaar, JV Khan, MS Van Gisbergen, HA Bouwknegt

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in advertising research (vol. III)
EditorsT. Langner, M. Eisend, S. Okazaki
Place of PublicationWiesbaden
PublisherSpringer Fachmedien/ Gabler Verlag
Pages191-207
Number of pages17
ISBN (Print)978-3-8349-4290-6
Publication statusPublished - 2012

Projects

USER EXPERIENCES IN VIRTUAL WORLDS

van Gisbergen, M., Bouwknegt, H., Nuijten, C., Peeters, A., Khan, J., Janssen, D., Bonenkamp, N., Zijlmans, F., Peters, F., Deslé, N. & Stepman, P.

RAAK SIA

1/01/1131/12/16

Project: Research

  • Cite this

    Hühn, A. E., Ketelaar, P., Khan, JV., Van Gisbergen, MS., & Bouwknegt, HA. (2012). Ad intrusiveness of location-based advertising - a virtual reconstruction. In T. Langner, M. Eisend, & S. Okazaki (Eds.), Advances in advertising research (vol. III) (pp. 191-207). Springer Fachmedien/ Gabler Verlag.