Ad intrusiveness of location-based advertising - a virtual reconstruction

A.E. Hühn; P. Ketelaar; JV Khan; MS Van Gisbergen; HA Bouwknegt

Ad intrusiveness of location-based advertising - a virtual reconstruction

A.E. Hühn, P. Ketelaar, JV Khan, MS Van Gisbergen, HA Bouwknegt

Academy for Games & Media

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Advances in advertising research (vol. III)
Editors	T. Langner, M. Eisend, S. Okazaki
Place of Publication	Wiesbaden
Publisher	Springer Fachmedien/ Gabler Verlag
Pages	191-207
Number of pages	17
ISBN (Print)	978-3-8349-4290-6
Publication status	Published - 2012

Projects

1 Finished

USER EXPERIENCES IN VIRTUAL WORLDS

van Gisbergen, M., Bouwknegt, H., Nuijten, C., Peeters, A., Khan, J., Janssen, D., Bonenkamp, N., Zijlmans, F., Peters, F., Deslé, N. & Stepman, P.

RAAK SIA

1/01/11 → 31/12/16

Project: Research

Cite this

Hühn, A. E., Ketelaar, P., Khan, JV., Van Gisbergen, MS., & Bouwknegt, HA. (2012). Ad intrusiveness of location-based advertising - a virtual reconstruction. In T. Langner, M. Eisend, & S. Okazaki (Eds.), Advances in advertising research (vol. III) (pp. 191-207). Springer Fachmedien/ Gabler Verlag.

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title = "Ad intrusiveness of location-based advertising - a virtual reconstruction",

author = "A.E. H{\"u}hn and P. Ketelaar and JV Khan and {Van Gisbergen}, MS and HA Bouwknegt",

year = "2012",

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isbn = "978-3-8349-4290-6",

publisher = "Springer Fachmedien/ Gabler Verlag",

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Ad intrusiveness of location-based advertising - a virtual reconstruction. / Hühn, A.E.; Ketelaar, P.; Khan, JV; Van Gisbergen, MS; Bouwknegt, HA.

Advances in advertising research (vol. III). ed. / T. Langner; M. Eisend; S. Okazaki. Wiesbaden : Springer Fachmedien/ Gabler Verlag, 2012. p. 191-207.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Ad intrusiveness of location-based advertising - a virtual reconstruction

AU - Hühn, A.E.

AU - Ketelaar, P.

AU - Khan, JV

AU - Van Gisbergen, MS

AU - Bouwknegt, HA

PY - 2012

Y1 - 2012

M3 - Chapter

SN - 978-3-8349-4290-6

SP - 191

EP - 207

BT - Advances in advertising research (vol. III)

A2 - Langner, T.

A2 - Eisend, M.

A2 - Okazaki, S.

PB - Springer Fachmedien/ Gabler Verlag

CY - Wiesbaden

ER -