Ad intrusiveness of location-based advertising - a virtual reconstruction

A.E. Hühn, P. Ketelaar, JV Khan, MS Van Gisbergen, HA Bouwknegt

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in advertising research (vol. III)
EditorsT. Langner, M. Eisend, S. Okazaki
Place of PublicationWiesbaden
PublisherSpringer Fachmedien/ Gabler Verlag
Number of pages17
ISBN (Print)978-3-8349-4290-6
Publication statusPublished - 2012

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