A media transition model: utilizing paid, owned and earned media to create reach, dialog and trust

MS Van Gisbergen, HA Bouwknegt, I. Milder

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2014
Event	EMMA 2014: Media convergence and multi-platform strategies, 13-06-2014; 2014 - Talinn, Estonia Duration: 12 Jun 2014 → 13 Jun 2014

Conference	EMMA 2014: Media convergence and multi-platform strategies, 13-06-2014; 2014
City	Talinn, Estonia
Period	12/06/14 → 13/06/14

USER EXPERIENCES IN VIRTUAL WORLDS
van Gisbergen, M. (PI), Bouwknegt, H. (PI), Nuijten, C. (CoI), Peeters, A. (CoI), Khan, J. (CoI), Janssen, D. (CoI), Bonenkamp, N. (CoI), Zijlmans, F. (CoI), Peters, F. (CoI), Deslé, N. (CoI) & Stepman, P. (CoI)
RAAK SIA
1/01/11 → 31/12/16
Project: Research

Cite this

@conference{57e25e8dc94a40e2a2a2a714eeeabeba,

title = "A media transition model: utilizing paid, owned and earned media to create reach, dialog and trust",

author = "{Van Gisbergen}, MS and HA Bouwknegt and I. Milder",

year = "2014",

language = "English",

note = "EMMA 2014: Media convergence and multi-platform strategies, 13-06-2014; 2014 ; Conference date: 12-06-2014 Through 13-06-2014",

}