A media transition model: utilizing paid, owned and earned media to create reach, dialog and trust

MS Van Gisbergen, HA Bouwknegt, I. Milder

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2014
EventEMMA 2014: Media convergence and multi-platform strategies, 13-06-2014; 2014 - Talinn, Estonia
Duration: 12 Jun 201413 Jun 2014

Conference

ConferenceEMMA 2014: Media convergence and multi-platform strategies, 13-06-2014; 2014
CityTalinn, Estonia
Period12/06/1413/06/14

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