This paper reports on the effects of an e-cycling stimulation program on travel satisfaction in the province of North-Brabant, the Netherlands. The program was designed to stimulate car-commuters to shift to e-bike in daily commuting, earning a monetary incentive for each kilometre e-cycled. With a longitudinal design, this study shows a significant increase in travel satisfaction when switching from car to e-bike. Starting from an average slightly positive satisfaction with car commuting, participants reported an extremely positive expected travel satisfaction by e-bike. Although a bit less than expected, the experienced travel satisfaction with e-cycling was high after a period of a month and even increased in the following period of half a year. Where the participants can be sub-divided into car-only and multi-modal car-commuters, this distinction does not show in the experienced travel satisfaction with e-cycling. Our study indicates that the hedonic treadmill mechanism does not automatically apply to the satisfaction with e-cycling. Multivariate analyses suggest that the increase in the travel satisfaction is affected by self-reported health, car ownership, urbanization degree, whether car use and e-cycling are experienced as strenuous, congestion on the route and the attractiveness of the cycle route.
- cycling behaviour
- satisfaction with travel