A brand poem: the effect of paid, owned and earned on brandvalues

MS Van Gisbergen, L. Hulsebos

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2014
EventMIE Insights, 06-02-2014; 2014 - Utrecht, The Netherlands
Duration: 5 Feb 20146 Feb 2014


ConferenceMIE Insights, 06-02-2014; 2014
CityUtrecht, The Netherlands

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