A brand poem: the effect of paid, owned and earned on brandvalues

MS Van Gisbergen, L. Hulsebos

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2014
EventMIE Insights, 06-02-2014; 2014 - Utrecht, The Netherlands
Duration: 5 Feb 20146 Feb 2014

Conference

ConferenceMIE Insights, 06-02-2014; 2014
CityUtrecht, The Netherlands
Period5/02/146/02/14

Cite this

Van Gisbergen, MS., & Hulsebos, L. (2014). A brand poem: the effect of paid, owned and earned on brandvalues. Paper presented at MIE Insights, 06-02-2014; 2014, Utrecht, The Netherlands, .