A brand poem: the effect of paid, owned and earned on brandvalues

MS Van Gisbergen, L. Hulsebos

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2014
EventJunior MIE: Insights, 13-03-2014; 2014 - Utrecht, The Netherlands
Duration: 13 Mar 201413 Mar 2014

Conference

ConferenceJunior MIE: Insights, 13-03-2014; 2014
CityUtrecht, The Netherlands
Period13/03/1413/03/14

Cite this

Van Gisbergen, MS., & Hulsebos, L. (2014). A brand poem: the effect of paid, owned and earned on brandvalues. Paper presented at Junior MIE: Insights, 13-03-2014; 2014, Utrecht, The Netherlands, .