A brand poem: the effect of paid, owned and earned on brandvalues

MS Van Gisbergen, L. Hulsebos

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2014
EventJunior MIE: Insights, 13-03-2014; 2014 - Utrecht, The Netherlands
Duration: 13 Mar 201413 Mar 2014

Conference

ConferenceJunior MIE: Insights, 13-03-2014; 2014
CityUtrecht, The Netherlands
Period13/03/1413/03/14

Cite this

Van Gisbergen, MS., & Hulsebos, L. (2014). A brand poem: the effect of paid, owned and earned on brandvalues. Paper presented at Junior MIE: Insights, 13-03-2014; 2014, Utrecht, The Netherlands, .
Van Gisbergen, MS ; Hulsebos, L. / A brand poem: the effect of paid, owned and earned on brandvalues. Paper presented at Junior MIE: Insights, 13-03-2014; 2014, Utrecht, The Netherlands, .
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title = "A brand poem: the effect of paid, owned and earned on brandvalues",
author = "{Van Gisbergen}, MS and L. Hulsebos",
year = "2014",
language = "English",
note = "Junior MIE: Insights, 13-03-2014; 2014 ; Conference date: 13-03-2014 Through 13-03-2014",

}

Van Gisbergen, MS & Hulsebos, L 2014, 'A brand poem: the effect of paid, owned and earned on brandvalues' Paper presented at Junior MIE: Insights, 13-03-2014; 2014, Utrecht, The Netherlands, 13/03/14 - 13/03/14, .

A brand poem: the effect of paid, owned and earned on brandvalues. / Van Gisbergen, MS; Hulsebos, L.

2014. Paper presented at Junior MIE: Insights, 13-03-2014; 2014, Utrecht, The Netherlands, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - A brand poem: the effect of paid, owned and earned on brandvalues

AU - Van Gisbergen, MS

AU - Hulsebos, L.

PY - 2014

Y1 - 2014

M3 - Paper

ER -

Van Gisbergen MS, Hulsebos L. A brand poem: the effect of paid, owned and earned on brandvalues. 2014. Paper presented at Junior MIE: Insights, 13-03-2014; 2014, Utrecht, The Netherlands, .