A brand poem: the effect of paid, owned and earned on brandvalues

MS Van Gisbergen, L. Hulsebos

Research output: Contribution to conference › Paper

Original languageEnglish
Publication statusPublished - 2014
EventJunior MIE: Insights, 13-03-2014; 2014 - Utrecht, The Netherlands
Duration: 13 Mar 2014 → 13 Mar 2014

Conference

ConferenceJunior MIE: Insights, 13-03-2014; 2014
CityUtrecht, The Netherlands
Period13/03/14 → 13/03/14

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