A brand poem: how to build brands combining paid, owned and earned media

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	International Conference on Research in Advertising
Place of Publication	Amsterdam, The Netherlands
Pages	1-10
Publication status	Published - 2014
Event	EAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014 - Amsterdam, The Netherlands Duration: 26 Jun 2014 → 28 Jun 2014

Conference	EAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014
City	Amsterdam, The Netherlands
Period	26/06/14 → 28/06/14

Cite this

@inproceedings{8d752f2c2cf44e359b55949b9783c593,

title = "A brand poem: how to build brands combining paid, owned and earned media",

author = "{Van Gisbergen}, MS",

year = "2014",

language = "English",

pages = "1--10",

booktitle = "International Conference on Research in Advertising",

note = "EAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014 ; Conference date: 26-06-2014 Through 28-06-2014",

}

TY - GEN

T1 - A brand poem: how to build brands combining paid, owned and earned media

AU - Van Gisbergen, MS

PY - 2014

Y1 - 2014

M3 - Conference contribution

SP - 1

EP - 10

BT - International Conference on Research in Advertising

CY - Amsterdam, The Netherlands

T2 - EAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014

Y2 - 26 June 2014 through 28 June 2014

ER -