A brand poem: how to build brands combining paid, owned and earned media

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInternational Conference on Research in Advertising
Place of PublicationAmsterdam, The Netherlands
Pages1-10
Publication statusPublished - 2014
EventEAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014 - Amsterdam, The Netherlands
Duration: 26 Jun 201428 Jun 2014

Conference

ConferenceEAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014
CityAmsterdam, The Netherlands
Period26/06/1428/06/14

Cite this

Van Gisbergen, MS. (2014). A brand poem: how to build brands combining paid, owned and earned media. In International Conference on Research in Advertising (pp. 1-10).