A brand poem: how to build brands combining paid, owned and earned media

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2014
EventEAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014; 2014 - Amsterdam, The Netherlands
Duration: 26 Jun 201428 Jun 2014

Conference

ConferenceEAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014; 2014
CityAmsterdam, The Netherlands
Period26/06/1428/06/14

Cite this

Van Gisbergen, MS. (2014). A brand poem: how to build brands combining paid, owned and earned media. Paper presented at EAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014; 2014, Amsterdam, The Netherlands, .
Van Gisbergen, MS. / A brand poem: how to build brands combining paid, owned and earned media. Paper presented at EAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014; 2014, Amsterdam, The Netherlands, .
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title = "A brand poem: how to build brands combining paid, owned and earned media",
author = "{Van Gisbergen}, MS",
year = "2014",
language = "English",
note = "EAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014; 2014 ; Conference date: 26-06-2014 Through 28-06-2014",

}

Van Gisbergen, MS 2014, 'A brand poem: how to build brands combining paid, owned and earned media', Paper presented at EAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014; 2014, Amsterdam, The Netherlands, 26/06/14 - 28/06/14.

A brand poem: how to build brands combining paid, owned and earned media. / Van Gisbergen, MS.

2014. Paper presented at EAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014; 2014, Amsterdam, The Netherlands, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - A brand poem: how to build brands combining paid, owned and earned media

AU - Van Gisbergen, MS

PY - 2014

Y1 - 2014

M3 - Paper

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Van Gisbergen MS. A brand poem: how to build brands combining paid, owned and earned media. 2014. Paper presented at EAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014; 2014, Amsterdam, The Netherlands, .