A brand poem: how to build brands combining paid, owned and earned media

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2014
EventEAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014; 2014 - Amsterdam, The Netherlands
Duration: 26 Jun 201428 Jun 2014

Conference

ConferenceEAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014; 2014
CityAmsterdam, The Netherlands
Period26/06/1428/06/14

Cite this

Van Gisbergen, MS. (2014). A brand poem: how to build brands combining paid, owned and earned media. Paper presented at EAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014; 2014, Amsterdam, The Netherlands, .