A brand poem: how to build brands combining paid, owned and earned media

MS Van Gisbergen

Research output: Contribution to conference › Paper

Original languageEnglish
Publication statusPublished - 2014
EventEAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014; 2014 - Amsterdam, The Netherlands
Duration: 26 Jun 2014 → 28 Jun 2014

Conference

ConferenceEAA's 13th International Conferences on Research in Advertising (ICORIA), 27-06-2014; 2014
CityAmsterdam, The Netherlands
Period26/06/14 → 28/06/14

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