Project Details


This research project helps Van Gogh Brabant in the redesign of 3 visitor centers in the province. It gives insight in the experience of potential visitors in relation to how stories are presented.

As research material, we created four 6-minutes videos about Vincent van Gogh’s life in Brabant: 2 videos simply mentioned factual information, and 2 videos aimed at emotions by using storytelling techniques. The research team employed different methods, such as brain research, questionnaires and memory interviews, to see if and how the experience of these 2 types of videos differed.

In the experience lab 42 participants were shown 2 of these videos. Brain research showed that the videos with storytelling lead to more attention than the factual videos without storytelling. Questionnaires demonstrated that videos with storytelling lead to a significant increase in people feeling ‘dragged into’ the story. People also had more detailed and vivid memories of these videos, and they identified stronger with Vincent, but especially with his brother Theo.

Partner: Van Gogh Brabant
Effective start/end date1/01/18 → …


  • Centre of Expertise Leisure, Tourism and Hospitality (CELTH )
  • Van Gogh Brabant


  • storytelling
  • brain research
  • Van Gogh

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  • Research Output

  • Vincent van Gogh en storysperience

    Hover, M., Bargeman, B., Bastiaansen, M., van Waalwijk, JM., Eijnden, F. & Strijbosch, W., 2019, Trendrapport toerisme, recreatie en vrije tijd 2019. Vermeulen, T., Bijl, J., Rooijackers, M., Heslinga, J., Politiek, M., Heerschap, N., Schreven, L. & van Wijk, K. (eds.). Nieuwegein: PleisureWorld NRIT, p. 534-540

    Research output: Chapter in Book/Report/Conference proceedingChapterProfessional


    • 4 Guest lectures/talks/presentations (not at a conference)

    Storytelling in the leisure and tourism industry: principles, research & projects in practice. Crossroads and Van Gogh Storysperience.

    Moniek Hover (Invited speaker)

    17 Feb 2020

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    Eindpresentatie Van Gogh Storysperience

    Moniek Hover (Speaker), Marcel Bastiaansen (Speaker), Wim Strijbosch (Speaker), Bertine Bargeman (Speaker), Ondrej Mitas (Speaker) & Licia Calvi (Speaker)

    23 Jan 2020

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    Masterclass for Master Imagineering and Van Gogh Heritage Foundation

    MEJ Hover (Speaker)

    4 Dec 2018

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)