Research output per year
Research output per year
Search results
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2016
The perceived risk and the high involvement product purchase : Location-based advertisements using fearful and sensual appeals as risk reduction strategy in condom purchases
Schultz, I., Kovacs, M. & Janssen, D., 2016, In: Cogent Business & Management. 3, 1, p. 1-11 12 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access2 Citations (Scopus) -
2013
Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logos
Nuijten, C., De Regt, A., Calvi, L. & Peeters, A., 2013, In: International Journal of Arts and Technology. 6, 1, p. 5-21 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
4 Citations (Scopus) -
Use of augumented virtuality for mobile app evaluation
Khan, J., 2013, In: Article in newsletter: The ACEEE News Letter .Research output: Contribution to journal › Article › Popular
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2011
Ik lokaliseer, ik adverteer en ik boek effect? Een studie naar de perceived ad intrusiveness van location based advertising in een virtuele supermarkt
Hühn, A. E., Ketelaar, P., Khan, V.-J., Nuijten, C. & Van Gisbergen, M. S., 2011, In: Tijdschrift voor Communicatiewetenschap. 39, 4, p. 21-41Research output: Contribution to journal › Article › Scientific › peer-review
3 Citations (Scopus) -
Onderzoek location based advertising : Mobile=Location=Effect
Van Gisbergen, M. S., Hühn, A. E., Khan, V.-J. & Ketelaar, P., 2011, In: Tijdschrift voor Marketing. 12, p. 48-50Research output: Contribution to journal › Article › Professional
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Sampling and reconstructing User Experience
Markopoulos, P. & Khan, J., 2011, In: International Journal of Handheld Computing Research. 2, 3, p. 53-72 21 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile188 Downloads (Pure)