USER EXPERIENCES IN VIRTUAL WORLDS

Project: Research

Research Output

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Article
2016

The perceived risk and the high involvement product purchase : Location-based advertisements using fearful and sensual appeals as risk reduction strategy in condom purchases

Schultz, IED., Kovacs, MH. & Janssen, DP., 2016, In : Cogent Business & Management. 3, 1, p. 1-11 12 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
2013

Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logos

Nuijten, CM., De Regt, A., Calvi, L. & Peeters, AL., 2013, In : International Journal of Arts and Technology. 6, 1, p. 5-21 17 p.

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)

Use of augumented virtuality for mobile app evaluation

Khan, JV., 2013, In : Article in newsletter: The ACEEE News Letter .

Research output: Contribution to journalArticlePopular

2011

Ik lokaliseer, ik adverteer en ik boek effect? Een studie naar de perceived ad intrusiveness van location based advertising in een virtuele supermarkt

Hühn, A. E., Ketelaar, P., Khan, V-J., Nuijten, CM. & Van Gisbergen, M. S., 2011, In : Tijdschrift voor Communicatiewetenschap. 39, 4, p. 21-41

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)

Onderzoek location based advertising : Mobile=Location=Effect

Van Gisbergen, M. S., Hühn, A. E., Khan, V-J. & Ketelaar, P., 2011, In : Tijdschrift voor Marketing. 12, p. 48-50

Research output: Contribution to journalArticleProfessional

Sampling and reconstructing User Experience

Markopoulos, P. & Khan, JV., 2011, In : International Journal of Handheld Computing Research. 2, 3, p. 53-72 21 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
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