Research output per year
Research output per year
Search results
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2016
The perceived risk and the high involvement product purchase : Location-based advertisements using fearful and sensual appeals as risk reduction strategy in condom purchases
Schultz, IED., Kovacs, MH. & Janssen, DP., 2016, In: Cogent Business & Management. 3, 1, p. 1-11 12 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access2 Citations (Scopus) -
2013
Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logos
Nuijten, CM., De Regt, A., Calvi, L. & Peeters, AL., 2013, In: International Journal of Arts and Technology. 6, 1, p. 5-21 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
4 Citations (Scopus) -
Use of augumented virtuality for mobile app evaluation
Khan, JV., 2013, In: Article in newsletter: The ACEEE News Letter .Research output: Contribution to journal › Article › Popular
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2011
Ik lokaliseer, ik adverteer en ik boek effect? Een studie naar de perceived ad intrusiveness van location based advertising in een virtuele supermarkt
Hühn, A. E., Ketelaar, P., Khan, V-J., Nuijten, CM. & Van Gisbergen, M. S., 2011, In: Tijdschrift voor Communicatiewetenschap. 39, 4, p. 21-41Research output: Contribution to journal › Article › Scientific › peer-review
3 Citations (Scopus) -
Onderzoek location based advertising : Mobile=Location=Effect
Van Gisbergen, M. S., Hühn, A. E., Khan, V-J. & Ketelaar, P., 2011, In: Tijdschrift voor Marketing. 12, p. 48-50Research output: Contribution to journal › Article › Professional
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Sampling and reconstructing User Experience
Markopoulos, P. & Khan, JV., 2011, In: International Journal of Handheld Computing Research. 2, 3, p. 53-72 21 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile137 Downloads (Pure)