USER EXPERIENCES IN VIRTUAL WORLDS

Project: Research

Research Output

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Paper
2016

The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy

Schultz, I., Kovacs, MH. & Janssen, DP., 4 Jun 2016.

Research output: Contribution to conferencePaper

Virtual reality: creating a bridge between story and experience?

Van Gisbergen, MS., 3 Mar 2016.

Research output: Contribution to conferencePaper

Virtual worlds and real market perspectives

Bialkova, SE., 1 Mar 2016.

Research output: Contribution to conferencePaper

2015

Connect: The effect of media priming claims on consumer behavior in a virtual 3D supermarket

Van Gisbergen, MS. & Peeters, AL., 2015.

Research output: Contribution to conferencePaper

Media priming: a story on how media and virtual supermarket behavior are connected

Van Gisbergen, MS. & Peeters, AL., 2015.

Research output: Contribution to conferencePaper

Persuasive content: understanding in-game advertising retention in players and onlookers

Grace, L., Janssen, DP. & Coyle, J. R., 2015.

Research output: Contribution to conferencePaper

2014

A media transition model: utilizing paid, owned and earned media to create reach, dialog and trust

Van Gisbergen, MS., Bouwknegt, HA. & Milder, I., 2014.

Research output: Contribution to conferencePaper

Utilization of virtual environments for the purpose of evaluating mobile apps

Khan, JV., 2014.

Research output: Contribution to conferencePaper

2013

Comparing game user research methodologies for the improvement of level design in a 2-D platformer

Gómez Maureira, MA., Janssen, DP., Gualeni, S., Westerlaken, M. & Calvi, L., 2013.

Research output: Contribution to conferencePaper

Data driven entertainment: building a bridge between big data and media content through interpretation

Bouwknegt, HA., Van Gisbergen, MS. & Ramakers, M., 2013.

Research output: Contribution to conferencePaper

Winning hearts over wallets: a virtual experience

Van Gisbergen, MS. & Bouwknegt, HA., 2013.

Research output: Contribution to conferencePaper

2012

A virtual environment where education, industry and research meet in real life [workshop]

Van Gisbergen, MS. & Bouwknegt, HA., 2012.

Research output: Contribution to conferencePaper

Creating virtual urban environments

Walker, ME., 2012.

Research output: Contribution to conferencePaper

Geodata: mobile = location = effect

Van Gisbergen, MS. & Bouwknegt, HA., 2012.

Research output: Contribution to conferencePaper

The effect of location on perceived intrusiveness of mobile ads

Van Gisbergen, MS. & Khan, JV., 2012.

Research output: Contribution to conferencePaper

2011

MOBILE = LOCATION = EFFECT

Hühn, A. E., Khan, JV., Ketelaar, P., Nuijten, CM. & Van Gisbergen, MS., 2011.

Research output: Contribution to conferencePaper

The cool technology of MediaLab

Deslé, N., 2011.

Research output: Contribution to conferencePaper

The effect of location on perceived intrusiveness of mobile advertisements

Hühn, A. E., Ketelaar, P., Khan, JV., Nuijten, CM., Van Gisbergen, MS. & Lucero, A., 2011.

Research output: Contribution to conferencePaper