Hühn, A. E., Ketelaar, P., Khan, JV., Van Gisbergen, MS. & Bouwknegt, HA., 2012, Advances in advertising research (vol. III). Langner, T., Eisend, M. & Okazaki, S. (eds.). Wiesbaden: Springer Fachmedien/ Gabler Verlag, p. 191-20717 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review