USER EXPERIENCES IN VIRTUAL WORLDS

van Gisbergen, Marnix (PI)
Bouwknegt, HA (PI)
Nuijten, CM (CoI)
Peeters, AL (CoI)
Khan, JV (CoI)
Janssen, DP (CoI)
Bonenkamp, Niels (CoI)
Zijlmans, FA (CoI)
Peters, Frank (CoI)
Deslé, N (CoI)
Stepman, PA (CoI)

Academy for Games & Media

Project: Research

24 Paper
10 Conference contribution
6 Article
4 Poster
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2012

Ad intrusiveness of location-based advertising - a virtual reconstruction
Hühn, A. E., Ketelaar, P., Khan, JV., Van Gisbergen, MS. & Bouwknegt, HA., 2012, Advances in advertising research (vol. III). Langner, T., Eisend, M. & Okazaki, S. (eds.). Wiesbaden: Springer Fachmedien/ Gabler Verlag, p. 191-207 17 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review