TOURBAN - Accelerating SME capacity and innovation for sustainable urban tourism.

Project: Research

Project Details


TOURBAN objective is to spearhead a transnational and cross-sectoral movement towards tourism sustainability in urban areas across Europe, leveraging SME capacities and skills to uptake best practices and develop innovative solutions that make them both more sustainable and competitive. It will do so by tackling current urban tourism challenges in an era of increasing tourism visitor pressure, acting in European cities such as Amsterdam, Barcelona, Copenhagen, Dubrovnik, Kiel, Budapest and Tallinn. To achieve the objective, TOURBAN will share knowledge on sustainability strategies and the advantages of adopting sustainable solutions and practices, including EU/internationally recognised certificates and labels (e.g. EU Eco Label, EMAS) and circular economy models. These will be based on case studies and stories from SMEs and other frontrunners in sustainability.

The project will share this practical knowledge through highly interactive training workshops and peer-to-peer sessions. Another core element of the project is cross-sector knowledge exchange and collaboration. In addition, more intensive support services will be delivered so that the tourism SMEs can effectively adopt sustainability strategies and seek additional financing. In this, financial support will be provided on the basis of a selection process under a competitive Call for Proposals launched by the Sustainable Urban Tourism Acceleration Programme. In this action, TOURBAN will engage around 70 SMEs from 7 different countries (NL, ES, DK, HR, DE, HU and EE) in a 12-month programme. To drive successful outcomes, the partnership gathers expertise in a wide range of topics related to tourism sustainability and can draw on years of practical experience in incubation, acceleration and SME development

Breda University of Applied Sciences (Breda - The Netherlands), Barcelona Chamber of Commerce (Barcelona - Spain), B. Link Barcelona Strategic Projects (Barcelona - Spain), The Institute for Tourism Research in Northern Europe (Kiel - Germany), Estonian Chamber of Commerce and Industry (Tallinn - Estonia), City of Dubrovnik Development Agency (Dubrovnik - Croatia), Creative Business Network (Copenhagen - Denmark), VIMOSZ Hungarian Hospitality Employers’ Association (Budapest - Hungary).
Effective start/end date16/09/2016/03/23


  • EASME - Executive Agency for Small and Medium-sized Enterprises.


  • sustainable urban tourism
  • tourism SME
  • competitiveness
  • innovation
  • capacity building
  • acceleration
  • certification
  • labelling
  • design thinking
  • investor pitching


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