Storytelling Hanzesteden

Project: Research

Project Details

Description

Hanzesteden Marketing asked us to create the “story of the Hanze” for the branding of, and the visitor experience within the 9 Hanze cities. We did extensive research into the history, DNA, and current (tourism) experience in the Hanze cities.

We found that the Hanze (a medieval, international “network” of merchants and cities) was never officially concluded and, as such, is still very much alive through the entrepreneurial spirit of people (involved in tourism) in the 9 cities. This led to the storytelling concept: Leven-de-Hanze! i.e. (Long) Live-the-Hanze! The overarching story we developed connects Hanze-past to Hanze-present and is translated into an animation for the various local museums. On a local level, we proposed to present the story of a “Hanzeaat” from the past (i.e. a merchant) to that of a “Hanzeaat” from the present (i.e. a shopkeeper) as double portraits. We developed the Hanze-web, a branding instrument that helps in the selection and creation of these local stories.

Partner: Hanzesteden Marketing

StatusFinished
Effective start/end date1/08/191/01/20

Funding

  • Provincie Gelderland
  • Hanzesteden Marketing

Keywords

  • storytelling
  • branding
  • tourism

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  • Activities

    • 2 Consultancy
    • 1 Guest lectures/talks/presentations (not at a conference)

    Eindpresentatie Hanzesteden

    Moniek Hover (Speaker), JM van Waalwijk (Speaker), E Krijgsheld (Speaker), Bertine Bargeman (Speaker), NMM Wittkampf (Speaker) & J Haenen (Speaker)

    21 Jan 2020

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    Hanzesteden Storytelling

    Moniek Hover (Consultant), JM van Waalwijk (Consultant), E Krijgsheld (Consultant), NMM Wittkampf (Consultant), Bertine Bargeman (Consultant), JPGA Haanen - Seegers (Consultant) & Frank Ouwens (Consultant)

    18 Aug 201931 Oct 2019

    Activity: Consultancy

    Hanzesteden Marketing

    Moniek Hover (Consultant)

    12 Aug 201930 Jan 2020

    Activity: Consultancy