NEXT ROUTES.

The aim of the project is to upskill and reskill Cultural Routes Staff in all aspects related to digital and creative competencies to support Cultural Routes in the digital transition. The project will help Cultural Routes to manage and disseminate content in an engaging and effective way by promoting their cultural heritage through innovative gamification approaches.

Societal issue
The aim of the project is to strengthen the skills and knowledge of European Cultural Routes’ staff, through digital and creative transformation, using an innovative gamification approach, in order to promote cultural heritage at a local, national and transnational level, making Cultural Routes known to the wider audience to increase their attractiveness.

Benefit to society
The NEXT ROUTES project comes from the need of addressing the digital transformation through the development of an innovative toolkit based on gamification elements aimed at delivering tailored training opportunities to increase the knowledge, and the digital and creative skills of Cultural Route managers and staff. The project will represent a great added value both at Cultural Routes level, through the improvement of skills and knowledge, and at EU level with the great impact that it will achieve among all the Cultural Routes of the Council of Europe, through the capitalisation of the toolkit and the NEXT ROUTES user manual.