Marketing, Entrepreneurship and Information Technology / Sacrifice in Consumer Behavior: systematization of knowledge and sociocultural / transformational perspectives

Project: Research

Project Details


This research is dedicated to the study of marketing opportunities and consumer behavior, as well as the impact of technology on marketing relationships (eg, interorganizational, company-consumer). It is also in its interest to explore the form and nature of the entrepreneurial phenomenon beyond the contexts in which it can occur. A sub-area of specialization that has been deserving special interest is that of entrepreneurial skills. Another area of commitment is related to information systems and information technology with decision support in organizations.

Partners: CAPES Conselho Nacional de Desenvolvimento Científico e Tecnológico (Brazil), Federal University of Pernambuco (Brazil)
Effective start/end date2/03/202/03/24


  • Consumer behavior
  • New Technologies
  • Consumer Satisfaction