Project: Research

Project Details


The project tries to promote social inclusion by engaging different groups of young adults in a variety of cultural activities.

Cultural activities such as visiting a museum or attending a theatre show more often act as a marker of social boundaries than as an invitation for social interaction. To reverse the resulting social fragmentation, members of separate ‘bubbles’ have to share time, place, content, and experience.
For cultural activities, this means bringing in as well as emotionally engaging both frequent and infrequent visitors in joint experiences. In this project we measured how frequent and infrequent young adult visitors experience cultural activities, as well as their overall post-experience evaluations. Measuring experiences of participants both inside and outside the cultural ‘bubble’ is needed to understand a) how social group membership affects emotional engagement and b) how to develop policy to promote social interaction and to broaden social inclusion amongst young people.

Partners: Tilburg University, Stichting Cultuurmarketing, Theaters Tilburg en Rotterdam, Museum Groningen
Effective start/end date1/01/1831/12/19


  • NWO (Nederlandse Organisatie voor Wetenschappelijk Onderzoek)


  • cultural activities
  • young adults
  • measuring experiences
  • social interaction
  • social inclusion
  • youth
  • young people
  • museums
  • theaters


Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
  • Results JOIN - Theaters Tilburg

    CP van Bendegom (Speaker)

    12 Nov 2019

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

  • Results JOIN - Theater Rotterdam

    CP van Bendegom (Speaker)

    1 Jan 201831 Dec 2019

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)