Research output per year
Research output per year
Search results
-
2021
The body as a brand in social media : analyzing digital fitness influencers as product endorsers
De Brito Silva, M., Farias, S. A., H. K. Grigg, M. & Lourdes Barbosa, M., 25 Feb 2021, In: Athenea Digital. 21, 1, p. 1-34 34 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile15 Citations (Scopus)3165 Downloads (Pure) -
2019
Online engagement and the role of digital influencers in product endorsement on Instagram
De Brito Silva, M., Alencar de Farias, S., Kovacs, M. & Lourdes Barbosa, M., 2019, In: Journal of Relationship Marketing. 19, 2, p. 133-163 31 p.Research output: Contribution to journal › Article › Scientific › peer-review
67 Citations (Scopus)