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2019
Online engagement and the role of digital influencers in product endorsement on Instagram
De Brito Silva, M., Alencar de Farias, S., Kovacs, M. & Lourdes Barbosa, M., 2019, Congresso Latino-Americano de varejo e consumo: digital transformation in retailing. Vol. 2019. p. 1-16Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open Access