Project Details
Description
This research project started in 2014 and finalized in 2019, with CAPES funding. CAPES is the most important research institution in Brazil. This research project was developed in cooperation with NUFFIC/NL. During these 6 years several researchers from Brazil could develop their Ph.D thesis, Post-Doctorate and technical visitis at Breda University. The outcomes could also be observerd by the serveral articles published related to Creative Economy.
Partners:
CAPES, NUFFIC, Federal University of Pernambuco (Brasil)
Partners:
CAPES, NUFFIC, Federal University of Pernambuco (Brasil)
| Status | Finished |
|---|---|
| Effective start/end date | 2/02/14 → 31/12/19 |
Funding
- CAPES
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
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The body as a brand in social media : analyzing digital fitness influencers as product endorsers
De Brito Silva, M., Farias, S. A., H. K. Grigg, M. & Lourdes Barbosa, M., 25 Feb 2021, In: Athenea Digital. 21, 1, p. 1-34 34 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile22 Link opens in a new tab Citations (Scopus)3762 Downloads (Pure) -
Online engagement and the role of digital influencers in product endorsement on Instagram
De Brito Silva, M., Alencar de Farias, S., Kovacs, M. & Lourdes Barbosa, M., 2019, p. 1-16.Research output: Contribution to conference › Paper
Open Access -
Online engagement and the role of digital influencers in product endorsement on Instagram
De Brito Silva, M., Alencar de Farias, S., Kovacs, M. & Lourdes Barbosa, M., 2019, Congresso Latino-Americano de varejo e consumo: digital transformation in retailing. Vol. 2019. p. 1-16Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open Access