Top Poster Certificate for speech: Retaining affective commitment, the role of a conversational human voice in webcare interactions

Prize: Prize (including medals and awards)

Prize (including medals and awards)

event66th Annual Conference of International Communication Association (ICA)
location, Fukuoka, Japan
Period9 Jun 2016 → 13 Jun 2016

Keywords

  • social media
  • online marketing
  • conversational human voice
  • affective commitment
  • webcare