Top Poster Certificate for speech: Retaining affective commitment, the role of a conversational human voice in webcare interactions

Prize: Prize (including medals and awards)

Awarded at event

Event title66th Annual Conference of International Communication Association (ICA)
Location, Fukuoka, Japan
Period9 Jun 2016 → 13 Jun 2016

Keywords

  • social media
  • online marketing
  • conversational human voice
  • affective commitment
  • webcare

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