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Sebastiaan Straatman

  • 13 Citations
20112018
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Research Output 2011 2018

  • 13 Citations
  • 4 Chapter
  • 3 Paper
  • 1 Conference contribution
  • 1 Article
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Article
2018
13 Citations (Scopus)

My destination in your brain : a novel neuromarketing approach for evaluating the effectiveness of destination marketing

Bastiaansen, MCM., Straatman, SB., Driessen, EP., Stekelenburg, J., Mitas, O. & Wang, L., 1 Mar 2018, In : Journal of Destination Marketing & Management. 7, p. 76-88 13 p.

Research output: Contribution to journalArticleScientificpeer-review