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Sebastiaan Straatman

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    2018

    My destination in your brain : a novel neuromarketing approach for evaluating the effectiveness of destination marketing

    Bastiaansen, MCM., Straatman, SB., Driessen, EP., Stekelenburg, J., Mitas, O. & Wang, L., 1 Mar 2018, In : Journal of Destination Marketing & Management. 7, p. 76-88 13 p.

    Research output: Contribution to journalArticleScientificpeer-review