Samantha Boom, MSc

Lecturer Sustainable Experience Design.

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      Research interests

      Samantha is has been involved in the following projects:

      • Smart City Hospitality- Using Q-methodology for identifying perspectives and attitudes of stakeholders towards sustainable urban tourism in 5 European cities.
      • Icelandic Tourism Research Institute - Uncovering the characteristics of negative perspectives towards tourism development.
      • Currently focussing on stakeholder management, cultural tourism and the further use of the Q methodology.


      Sustainability, stakeholder attitudes and perspectives, Q-methodology, sustainable tourism.


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