Samantha is currently working on:

• Smart City Hospitality- Using Q-methodlogy for identifying perspectives and attitudes of stakeholders towards sustainable urban tourism in 5 European cities.
• Icelandic Tourism Research Institute - Uncovering the characteristics of negative perspectives towards tourism development.
• Currently focusing on research in the field of environmental psychology, behavior change and identities, within the fields of hospitality and facility management. 

Sustainability, stakeholder attitudes and perspectives, Q-methodology, environmental psychology.