Photo of Ronald Olderen

Ronald van Olderen

    • 0 Citations
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    Fingerprint Dive into the research topics where Ronald van Olderen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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    Research Output

    Het event als strategisch marketinginstrument

    Gerritsen, DJM. & van Olderen, RD., 2017, 2 ed. Bussum: Couthino. 302 p.

    Research output: Book/ReportBookProfessional

    From visitor journey to event design

    Gerritsen, DJM. & van Olderen, RD., 2014, Event design : social perspectives and practices. Mein, K., Marques, L. & Richards, G. W. (eds.). London: Routledge, p. 50-64 216 p. (Routledge advances in event research series).

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

  • The event as a strategic marketingtool

    Gerritsen, DJM. & van Olderen, RD., 2014, Oxfordshire: CABI. 285 p.

    Research output: Book/ReportBookProfessional

    Customers not to be fooled with!

    Gerritsen, DJM. & van Olderen, RD., 2013.

    Research output: Contribution to conferencePaper

    Activities

    • 2 Guest lectures/talks/presentations (not at a conference)

    Uncover Meeting, 3 book presentations

    RD van Olderen (Interviewer), & DJM Gerritsen (Interviewer)

    22 Jun 2017

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    Sportmarketing and events

    RD van Olderen (Speaker)

    10 Nov 2014

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    Press / Media

    Mendi Festival Bilbao

    RD van Olderen

    1/12/17

    1 Media contribution

    Press/Media: Press / Media