Rob van Ginneken MSc MAS

Senior lecturer and researcher

    • 15 Citations
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    Personal profile

    Research interests

    Rob van Ginneken combines an academic background in Business Administration (universities of Groningen (NL), Leuven (B) and Paris, France (Panthéon-Sorbonne) with a research and teaching interest in ownership, operating and branding configurations in the international hotel industry. He is currently a senior lecturer in Hospitality Finance and Accounting at NHTV University of Applied Sciences.

    His main teaching and research interest is the separation of hotel ownership and operation and the relationship created between hotel owners, operators, and brands, especially in the context of management agreements. He has published original research and teaching cases in peer-reviewed hospitality and tourism journals, contributed chapters to edited books, and (co-) authored conference papers.

    Other parts of his bio include an ESSEC Advanced Certificate in Hospitality Real Estate & Finance, the STR Certified Hotel Industry Analytics certification, and the WSET® Diploma in Wine and Spirits. Rob is also a Certified Educator for WSET® certifications level 1, 2 and 3.


    Hotel management agreements/contracts, hotel brands, hotel leases, owner-operator split, growth strategies, agency theory.

    Research Output 2010 2018

    Het hotelmanagementcontract ... als u begrijpt wat ik bedoel

    Van Ginneken, RJ., 19 Jun 2018, In : Hospitality Management.

    Research output: Contribution to journalArticleProfessional

    Mars en de zesjescultuur

    Van Ginneken, RJ., 3 Apr 2018, In : Blogpost on: Misset Horeca.

    Research output: Contribution to journalArticleProfessional

    Sustainability in the Malawian hotel industry : lessons for other developing countries

    Mzembe, AN., Melissen, F. & Van Ginneken, RJ., 14 Jun 2018

    Research output: Contribution to conferencePaperOther research output

    White paper hotel exploitatiemodellen

    Van Ginneken, RJ., 2018, Bilthoven: Uitgeverij PS. 7 p.

    Research output: Book/ReportReportProfessional

    Open Access

    Activities 2016 2018

    Journal of Creating Value (Journal)

    Van Ginneken, R. (Referee)

    Activity: Publication peer-review and editorial workPublication peer-review

    Future-proof hotel operating and branding models

    Van Ginneken, R. (Speaker)
    1 Mar 2016

    Activity: Talk or presentationGuest lectures/talks/presentations (not at a conference)

    Hilton Worldwide, Corporate Alumni project team

    Van Ginneken, R. (Advisor)
    1 Jul 201631 Aug 2016

    Activity: Consultancy

    Maastricht Hotel Management School, Hogeschool Zuyd

    Van Ginneken, R. (Visiting lecturer)
    13 Oct 2016

    Activity: Visiting an external institutionVisiting an external academic institution

    ESSEC Executive Education, Advanced Certificate in Hospitality Finance & Real Estate

    Van Ginneken, R. (Participant)
    17 Mar 201619 Mar 2016

    Activity: Participating in or organising an eventContribution at workshop, seminar, course

    Press / Media

    Franchiseketens bevrijden zich van knellende ketens

    RJ Van Ginneken


    1 media contribution

    Press/Media: Press / Media


    Best Theme Paper in Hospitality Category

    RJ Van Ginneken (Recipient) & A Kokkinou (Recipient), 30 May 2014

    Prize: Prize (including medals and awards)

    EuroCHRIE University Challenge

    RJ Van Ginneken (Recipient), 7 Jun 2016

    Prize: Prize (including medals and awards)

    Hospitality Excellence Program – Best Team

    RJ Van Ginneken (Recipient), 7 Jun 2016

    Prize: Prize (including medals and awards)