Research Output per year
Research Output 2011 2017
Het event als strategisch marketinginstrument
Gerritsen, DJM. & van Olderen, RD., 2017, 2 ed. Bussum: Couthino. 302 p.Research output: Book/Report › Book › Professional
From visitor journey to event design
Gerritsen, DJM. & van Olderen, RD., 2014, Event design : social perspectives and practices. Mein, K., Marques, L. & Richards, G. W. (eds.). London: Routledge, p. 50-64 216 p. (Routledge advances in event research series)Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
The event as a strategic marketingtool
Gerritsen, DJM. & van Olderen, RD., 2014, Oxfordshire: CABI. 285 p.Research output: Book/Report › Book › Professional
Book presentation 'Het evenement als strategisch marketinginstrument'
Gerritsen, DJM. & van Olderen, RD., 2013Research output: Contribution to conference › Paper › Other research output
Customers not to be fooled with!
Gerritsen, DJM. & van Olderen, RD., 2013Research output: Contribution to conference › Paper › Other research output
Activities 2014 2017
- 2 Guest lectures/talks/presentations (not at a conference)
Sportmarketing and events
van Olderen, R. (Speaker)10 Nov 2014
Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)
Uncover Meeting, 3 book presentations
van Olderen, R. (Interviewer), Gerritsen, D. (Interviewer)22 Jun 2017
Activity: Talk or presentation › Guest lectures/talks/presentations (not at a conference)